In a world where beauty products are increasingly judged by their sustainability credentials as much as their performance, ROLLR emerges as a game-changing innovation. Exclusively stocked at the iconic John Bell & Croyden—pharmacists to the Royal Family—this refillable luxury deodorant is setting a new standard for everyday essentials.
Founded by Milo, ROLLR blends sustainability, luxury, and functionality in one sleek design. With refillable cartridges that reduce waste by up to 90% compared to traditional deodorants, the product aligns with modern environmental values, and mindfulness, screaming quiet luxury. The brand's design philosophy, guided by consultant and neuroaesthetics expert Saskia Wheeler, ensures not only visual appeal but also a tactile and sensory experience that elevates daily routines.
What truly sets ROLLR apart is its gemstone rollerball applicator, offering users the choice of stones to personalise their self-care experience. Our pick? Rose Quartz—known as the stone of love, harmony, and emotional healing. Beyond its aesthetic appeal, rose quartz is believed to have soothing properties that can calm the skin, reduce irritation, and promote a sense of relaxation during application. Spiritually, rose quartz is associated with self-love, compassion, and emotional balance, making each use a moment of mindfulness and intention. This thoughtful detail transforms a daily task into a mindful ritual, encouraging users to pause, breathe, and reconnect with themselves.
ROLLR isn't just about looking good on your shelf—it delivers high-performance results with its advanced formula. Free from harmful chemicals and packed with skin-friendly ingredients, it offers long-lasting freshness while being gentle on the skin. Its ergonomic design makes application effortless, turning a mundane task into a moment of self-care. The formula itself is carefully crafted to provide lasting odour protection without compromising skin health, making it ideal for all skin types, including sensitive skin.
In addition to its impressive design and performance, ROLLR represents a conscious shift towards a circular economy. With its refillable design, users can significantly reduce plastic waste, making it a more sustainable choice for daily hygiene. This not only lessens environmental impact but also encourages a mindset of mindful consumption.
John Bell & Croyden, with its prestigious legacy of catering to the Royal Family, is the perfect home for a product like ROLLR. Known for curating only the finest health and beauty products, the store's partnership with ROLLR underscores the product's credibility and appeal. Walking into John Bell & Croyden and seeing ROLLR on display feels like witnessing the future of beauty retail—a seamless blend of heritage, innovation, and sustainability.
A Travel Essential
For frequent travellers, ROLLR is nothing short of a revelation. Its innovative formula comes in powder form and is activated with water, making it lightweight, spill-proof, and TSA-friendly. Say goodbye to travel mishaps and hello to a streamlined, luxurious on-the-go routine. The scents—Vetiver, Clary Sage, and Mandarin—offer a sophisticated fragrance experience, each carefully curated to evoke freshness and confidence, no matter where you are in the world.
The Gemstone Experience
These deodorants use a patent-pending, non-leak cradle and frictionless refillable rolling mechanism, with a choice of medical-grade stainless steel or a unique gemstone rollerball in Rose Quartz, Green Aventurine, or Blue Dumortierite. Each gemstone is said to offer additional wellness benefits—from healing and harmony to mental clarity and focus—ensuring that every roll is not just functional but deeply intentional.
For those seeking to invest in products that are as thoughtful in design as they are effective in performance, ROLLR is more than just a deodorant—it's a statement. Available exclusively at John Bell & Croyden, it signals a future where beauty is clean, conscious, and undeniably luxurious.
In essence, ROLLR isn't just a product—it's a movement. A movement towards mindful luxury, sustainable beauty, and everyday indulgence. As we move into 2025, it’s clear that ROLLR is not just keeping up with the times; it's setting the pace for the future of beauty.
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Words by Jheanelle Feanny
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