Native James is rapidly emerging as one of the most exciting and innovative voices in the grime and metal scenes. Hailing from Ipswich, this genre-defying artist has quickly made a name for himself with his powerful, high-energy tracks and unforgettable live performances. With a sound that fuses the raw intensity of rock and metal with the sharp lyricism of grime, Native James is creating music that speaks to a new generation of fans looking for something bold and empowering.
His single, Power, is a testament to his dynamic artistry, combining commanding vocals with a message of empowerment that has resonated widely. This follows the success of his punchy track Hammer, which has garnered significant airplay on BBC Radio 1 and amassed over 156k streams on Spotify. Additionally, he has recently released the EP REBIRTH and new single Field, further establishing himself as not just a musician, but a movement. Native James is building a "tribe" of fans who find a sense of community and empowerment through his music.
In this interview, we delve into the mind of Native James to explore his musical journey, the inspirations behind his unique sound, and his vision for creating a space where his fans can heal, rage, and truly engage. Prepare to be introduced to an artist who is reshaping the boundaries of modern music and forging a path all his own.
Your latest single Field has been making waves, and your last track Power, even landed a spot in a Co-Op advert. What inspired the powerful message behind these tracks, and how did you approach crafting them?
I wanted anthems where the people invoked power for themselves to feel powerful within themselves. Words are spells after all, and I wanted to make parts feel like it was aimed towards you. You’re powerful in your own right.
Your music blends grime, rock, and metal in a unique way. How did you develop this fusion, and what drew you to these genres?
I was introduced to grime first and fell in love with bars, I can't lie. I remember seeing Ghetts top three selected back in the day and it was insane! But then I heard Linkin Park, Korn, Lamb Of God, etc., and I wanted that heavier feel with lyrics. Now I have the capability to fuse them together!
The music video for Power has a striking visual theme, with you and your band being hit by the elements. Can you tell us more about the concept and how it ties into the song’s message?
Well, we wanted to show power in all elements that you can withstand anything; it doesn't get any more self-explanatory than that, to be honest.
You’ve said, "The most common way people give up their power is by thinking they don't have any." How does this belief influence your music and the message you want to send to your fans?
It makes me want to give people the opportunity to see that they are worth a lot more than some take credit for, and not just that but to know that there will be a community to support them on that journey. We are the tribe of natives, and we look after our own.
Hammer also received major support from BBC Radio 1 and has racked up over 175k streams on Spotify. How does it feel to see your music resonating with so many people, and what does that kind of support mean to you?
It's insane, to be honest. I want to say thank you to everyone who's streaming and taking the time out of their day to listen. It's nice to have people genuinely interested in your craft.
Your live performances are described as high-octane and empowering. How do you prepare for these shows, and what do you hope fans take away from the experience?
I can't lie; I just have to lock myself away for five or ten minutes and then get angry at myself… odd, but it works, haha. I want fans to leave stuff at the show, and by that, I mean all your stress, the bullshit, the intrusive thoughts that tell you you're nothing. Bring it all to the show and come out feeling better than when you came in.
You’ve mentioned wanting to create a "tribe" with your fans. What does this sense of community mean to you, and how do you cultivate it through your music and performances?
Community means a lot. I want people to feel like they are all connected; we are all as one, not just at shows but as a lifestyle. We are here for the people.
You only played your debut live show last summer, yet you’ve already performed at major festivals like Reading and The Great Escape. How has your journey from freestyle rapping at school to these big stages been?
I can't lie, it's insane. If I told my school self that I would be doing this, I wouldn't believe it, but we are here, and I'm grateful for the opportunities that have come my way.
Your latest track "Field" was a highlight of your Reading Festival set last year. Can you share the story behind this song and what it represents for you?
I wrote that song to say "get stuck, get fucked" to the industry, the system. I can see people are tired and need an outlet. I wanted to give people a song to rage to… guess who Simon is…
Working with Grade A Productions and director Reece Salvadorai has been a recurring collaboration for you. How has this partnership influenced your music and videos?
This is my bro, haha. We grew up together, so we made this journey two years ago and wouldn't have wanted to do it with anyone else. It's been interesting to learn how videos are formed, and I'm telling you, if you want a good video, shout Grade A Productions.
Your top-pinned TikTok using "Hammer" has over 338k views. How has social media played a role in connecting with your audience and promoting your music?
I mean, it's given me so many new fans from all over the place. It's crazy how one video can change your whole trajectory.
You’ve said that your live shows are a space for fans to "heal, rage, and engage." How do you create that atmosphere, and why is it important to you?
I always say the stage means nothing until you give it energy, and the crowd is there to feel what you bring… also, we get the crowd involved. I'm a strong believer in equal exchange, so you give, and the crowd gives back. It works both ways.
Field, Power and Hammer are intense, hard-hitting tracks. How do you balance the raw energy of these songs with the deeper messages you want to convey?
I think the cadence of my voice helps a lot with giving the raw tone, and writing lyrics is just writing lyrics, haha. Put them both together, and you have a message with an aggressive tone.
With your innovative sound and rising popularity, what’s next for Native James? Are there any upcoming projects or collaborations you’re excited about?
Ooh, there certainly is! All will be revealed very, very soon, but for now, I thank everyone who's locking in. Native James is about to be universal, haha.
EP REBIRTH is out now
Words by Jheanelle Feanny
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