This winter, we invite you to embark on a unique journey that marries history, luxury, and breathtaking Alpine vistas. Two of our editors set out to explore the best that the Alps have to offer, and Megève quickly emerged as the ultimate destination for both ski novices and seasoned experts alike.
In this guide, we offer you a glimpse into the magic of the unique town, where history, luxury, and breathtaking Alpine vistas converge in this enchanting place. Nestled in the heart of the French Alps, Megève is where the charm of a bygone era meets the thrill of the slopes. As the sun bids farewell to our summer adventures, our sights are set on the snowy embrace of this timeless gem, eagerly awaiting your discovery.
Getting There: The Journey to Megève
Your gateway to this winter wonderland begins at Geneva Airport, a venerable institution steeped in aviation history since its inception in 1920.
Amidst its storied halls, luxury beckons with a Hermès boutique, offering a touch of indulgence for the discerning traveller. A swift one-hour and fifteen-minute drive through the majestic Alps promises views that will leave you spellbound as you approach Megève. This journey alone sets the stage for an experience that invigorates from the moment you step onto Megève’s snowy terrain.
A Legacy of Elegance: The Rothschild Connection
Megève’s allure as a luxury ski destination dates back to the early 20th century when Baroness Noémie de Rothschild envisioned it as the French answer to St. Moritz. In 1921, she established Megève as a ski resort, transforming a sleepy farming village into an exclusive retreat for Europe’s elite.
Today, the Rothschild family’s influence is still felt, with the town retaining much of its old-world charm and sophistication. Grand chalets dot the landscape, and the sophisticated ambience of the town blends the rustic beauty of the Alps with refined elegance.
The Rothschild legacy permeates Megève, from the architecture to the cultural touchstones scattered throughout the town. This heritage has ensured Megève’s status as a top-tier destination, where tradition and modern luxury coexist in perfect harmony.
Chic Ski Attire with 66°North
No winter getaway is complete without the perfect ski attire, and for that, we turned to 66°North, a brand synonymous with luxury and comfort.
Established in the 1920s by Icelandic entrepreneur Hans Kristjánsson, 66°North was originally created to protect Icelandic fishermen from harsh elements. Over the years, it has evolved into a global icon of fashionable outdoor wear, seamlessly blending resilience with style.
On the slopes of Megève, 66°North’s attire not only kept us warm but also made a style statement. The brand’s commitment to quality and innovation ensures that each piece is both functional and strikingly stylish. Our selections, from eye-catching accessories to sleek thermal wear, turned heads and garnered compliments, enhancing our skiing experience with both flair and practicality.
For those who value both warmth and sophistication, 66°North’s collection of stylish ski jackets is a must-have. The Vatnajökull Shell Jacket for men, worn by our Editorial Director and photographer Philipp Raheem, is one of the brand's most classic outdoor shell jackets and stood out as a favourite. This high-performance piece is designed to withstand the harshest winter conditions, offering superior protection against wind and rain while maintaining a sleek, modern look. With its advanced fabric technology and precise craftsmanship, the Vatnajökull Shell Jacket ensures that you stay dry and warm, whether you're tackling challenging slopes or simply enjoying the Alpine scenery. The jacket's versatility and timeless design make it an essential addition to any winter wardrobe, and its striking appearance made sure we stood out from the crowd.
For women, the Keilir Lightweight Down Jacket worn by the magazine's Editor-in-Chief, is a revelation. Combining warmth with an effortlessly chic design, this jacket is perfect for those cold mountain mornings. The Keilir Jacket is crafted with premium down insulation, offering exceptional warmth without adding bulk. Its sleek silhouette and lightweight feel make it a versatile choice, whether you're on the slopes or exploring the charming streets of Megève. The stylish details ensured that we were noticed everywhere we went, with everyone asking about our jackets.
66°North's attention to detail doesn't stop at jackets. The Kaldi Arctic Hat and Mittens are the ultimate combination of fashion and function, perfect for completing your winter ensemble. The Kaldi Arctic Hat, crafted from Classic Virgin Wool with ear flaps and a luxurious faux fur lining, keeps you cosy while adding a touch of elegance to your look. The Kaldi Arctic Mittens, made from a high-quality wool blend with a soft fleece lining and faux fur trim, are equally impressive, ensuring your hands stay warm without compromising on style.
Throughout our stay in Megève, these pieces not only kept us warm and comfortable but also ensured we stood out from the crowd. Whether you're seeking to make a bold statement on the slopes or simply enjoy the warmth and comfort of expertly crafted winter wear, 66°North has you covered in both style and substance.
Where to Stay: Hotel Les Fermes de Marie
For those seeking the epitome of Alpine luxury, Hotel Les Fermes de Marie is a destination in itself, offering an experience that is as warm and welcoming as it is elegant. This iconic five-star hotel is nestled within a sprawling nine-acre estate, just a short walk from the heart of Megève.
It’s a sanctuary that beautifully marries rustic charm with sophisticated luxury, providing a perfect base for your winter adventure. You see this on arrival with the hotel's sleek branding on vehicles ready to chauffeur you to each destination.
Les Fermes de Marie comprises several traditional Savoyard farmhouses, meticulously restored and connected by quaint, cobblestone paths. Each room and suite is designed with impeccable attention to detail, featuring exposed wooden beams, stone fireplaces, and plush furnishings that create a cosy, inviting atmosphere. The décor reflects the essence of Alpine living, blending antique furniture with modern amenities to offer comfort and style in equal measure. Many rooms offer stunning views of the surrounding mountains, allowing you to wake up to the breathtaking beauty of the Alps each morning.
The hotel’s spa is a world of relaxation and rejuvenation, offering an array of treatments that draw on the natural elements of the region. We indulged in a soothing massage that melted away the tension from a day on the slopes, all under the warm embrace of iconic Alpine design. The spa facilities include an indoor pool, hot tubs, saunas, and a fitness centre, ensuring that every moment spent at Les Fermes de Marie is one of pure bliss.
Dining at the hotel is also an exceptional experience, with several restaurants offering a variety of culinary delights. Le Restaurant Traditionnel serves refined French cuisine, while Alpage offers hearty, traditional Savoyard dishes in a cosy mountain lodge setting.
For a truly unique experience, don’t miss the chance to dine at Les Grands Crus de Fondues, located within the hotel. Here, the humble fondue is elevated to new heights, with an extensive selection of cheeses paired with fine wines kept in an eyecatching glass front cellar, creating a gourmet experience that is both comforting and indulgent.
The intimate, wood-panelled dining room exudes warmth, making it the perfect spot for a relaxed evening with friends or loved ones.
Where to Dine: A Culinary Journey in Megève
While Les Fermes de Marie offers exquisite dining options, Megève is a culinary haven with numerous restaurants that cater to every taste.
For those who enjoy a lively atmosphere, Chacha is a must-visit. This vibrant spot seamlessly blends contemporary design with a chic, mountain-inspired vibe, making it a popular choice for both locals and visitors. The restaurant features modern, minimalist décor with warm lighting, creating an inviting space that feels both stylish and comfortable. Chacha is not just about atmosphere—it’s a place where food and entertainment come together.
The menu offers a delightful mix of international dishes with a creative twist, and the live DJs and musicians provide the perfect soundtrack to your evening. Whether you’re enjoying a leisurely lunch after a morning on the slopes or unwinding with friends over dinner, Chacha delivers an experience that is as fun as it is flavourful.
For lunch on the slopes, Relais des Fermes is an ideal spot to refuel. Situated on the mountain, this restaurant offers stunning panoramic views of the snow-covered peaks. The cuisine is a celebration of local flavours, with dishes made from fresh, seasonal ingredients. Enjoying a meal here is as much about the breathtaking surroundings as it is about the food, making it a perfect midday retreat during your ski adventures.
In the heart of Megève, you’ll find Les Grands Crus de Fondues at M de Megève, an extraordinary dining experience that takes the traditional fondue to gourmet levels. The restaurant is designed with a warm, inviting atmosphere, featuring rustic wooden tables, dim lighting, and a collection of fine wines that line the walls. The concept here is simple yet luxurious—pairing the best local cheeses with the finest wines, creating a fondue experience that is both rich and refined. Whether you’re a fondue aficionado or a first-timer, this is an experience not to be missed.
Lunch at Flocons Village, nestled on Rue Saint-François, offers a dining experience that is both personal and homely. This charming restaurant combines a homely, inviting atmosphere with exceptional cuisine that captures the essence of the Alps. The food is a celebration of local ingredients, skillfully prepared to bring out their natural flavours in each beautifully presented dish.
Among the unique offerings, the lake whitefish with cabbage compote and lemon butter was a standout, perfectly balancing delicate fish with zesty and savoury elements. The Reblochon cheese rolls were so moreish that we found ourselves ordering extra to savour every last bite. During our visit, we had the delightful opportunity to meet the chef and owner, Emmanuel Renaut, whose warmth and passion for cooking added a special touch to our meal. His personal involvement ensures that every guest feels like a cherished friend, making Flocons Village not just a place to eat, but a memorable experience that truly captures the heart of Megève.
High-end boutiques and Experiences
Megève isn’t just about skiing; it’s also a destination for fashion enthusiasts. The town’s cobbled streets are lined with exclusive boutiques that rival those of Paris or Milan. Whether you’re in search of the latest ski wear, designer fashion, or unique accessories, Megève’s boutiques have it all.
Among the must-visit shops is Moncler, known for its stylish and functional winter wear that embodies Alpine chic. For luxury beyond clothing, don’t miss Chaumet for exquisite jewellery, or explore the creations of local jeweller Philippe Guilhem, whose brand Mashandy is renowned for its bespoke designs. Another highlight is AAllard, the first creator of the iconic "fuseau" ski pants—a piece of history you can wear. There are also a host of activities to keep you busy, from spa days at Les Fermes de Marie, afternoon tea, to a traditional horse drawn carriage ride around the town, the options are endless.
Après-Ski: Where Glamour Meets Tradition
Après-ski in Megève is an experience like no other, where glamour meets tradition in a warm and inviting atmosphere. At Le Tigrr, enjoy a cocktail with stunning views of Mont Blanc, surrounded by a vibrant ambience with live music. For a more traditional experience, La Calèche offers a cosy retreat with its wooden interiors and roaring fireplace. Sip on fine French wine or a hot toddy and soak in the authentic Alpine charm that has made Megève a beloved destination for decades.
The Ultimate Winter Retreat
Megève offers more than just world-class skiing—it’s a destination where luxury, history, and culture converge to create the ultimate winter retreat. From exploring the town’s elegant boutiques and enjoying the vibrant après-ski scene to indulging in gourmet meals, every moment in Megève is steeped in luxury and charm. With the Rothschild family’s legacy as its foundation, Megève remains the premier choice for those seeking an unparalleled winter getaway, where tradition and modern luxury seamlessly intertwine.
For more information visit Megève Tourisme
Words by Jheanelle Feanny
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