At an intimate dinner in London, surrounded by a select group of editors, KA YO presented its debut in-house collection, KA YO_Prototype_001. The event, graced by founder Marc Nylander who flew in from Stockholm for the occasion, was a celebration of the brand’s first foray into design, marking a pivotal moment in its journey from a retailer to a true design powerhouse.
What was immediately clear from the collection’s unveiling is that KA YO isn’t just creating garments; they’re crafting a philosophy. Drawing inspiration from the Nordic wilderness, KA YO_Prototype_001 marries the utilitarian and the sleek, bringing a distinctly Scandinavian sensibility to the luxury market. In an era where bold, functional designs are gaining momentum, KA YO stands poised to be the brand of 2025 —bringing a new depth and sophistication to the luxe outdoor sector.
This is a brand that recalls the allure of our past obsession with Undercover, but with a Nordic edge that is far more refined. The designs are daring yet minimal, functional yet luxurious—much like the very land that inspired them. The colour palette mirrors the moody greys and earthy greens of Nordic landscapes, while reflective prints evoke both an aesthetic sharpness and a practical edge. The collection is not just made for outdoor exploration but to be worn by the modern individual who values design, performance, and sustainability in equal measure.
The collection's standout pieces include the 3-Layer Shell Jacket, a Pile Fleece Jacket, and Cargo Pants—all designed to endure and perform. Accessories such as the Titanium Cup and Lightweight Cap elevate the collection's utilitarian charm, blending style and function effortlessly.
The Editor-Approved collection photographed and worn by editor Philipp Raheem
During the dinner, Nylander spoke passionately about KA YO’s vision of offering customers a collection for curious, progressive individuals. It’s clear that KA YO is committed to more than just products; they are cultivating a community of explorers and innovators. The launch of KA YO_Prototype_001 signals a bold new direction for the brand and the future of luxury outdoor wear.
As we reflect on the evening, it’s evident that this collection is not just a debut—it’s a statement. With its deep-rooted ties to Nordic resilience, sleek designs, and unwavering commitment to quality, KA YO is set to redefine luxury outdoor fashion in the coming year. Available exclusively at END Clothing UK, KA YO_Prototype_001 marks the dawn of a new era in functional luxury.
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Words by Jheanelle Feanny
