Maximilian Davis is a designer who understands movement—not just in the way fabric drapes or a coat swings as it grazes the floor, but in the broader sense of fashion’s ability to mirror cultural shifts. For Ferragamo’s AW25 collection, he orchestrated a symphony of rebellion and refinement, drawing inspiration from two pivotal decades: the 1920s and the 1980s. These were eras of defiance, where personal expression transcended societal constraints, and Davis harnessed that energy to reimagine Ferragamo’s codes with a modern verve.
The collection unfolded as a study in contrasts, where softness met sharp structure, and nostalgia intertwined with a radical new rhythm. Fluid drop-waist silhouettes evoked the liberated spirits of the Weimar era, while sculpted trenches and precisely cinched tailoring carried the unapologetic power of the ‘80s. Davis thrives on tension—evident in the interplay of textures: whisper-soft cashmere placed against slick, high-gloss leather, and supple wool juxtaposed with sculptural shearling. It was a masterclass in recalibrating luxury for a generation that rejects excess but craves distinction.
A sense of surrealism ran through the collection, pushing the boundaries of what feels familiar. Knitwear wasn’t merely cosy—it was entirely reconfigured, spun from jersey yarn into unexpected shapes that defied conventional construction. Outerwear took on an almost cinematic presence, with coats that cocooned the body and trench coats that felt like liquid architecture. Feathers were flattened into graphic embellishments, and poppies—long a Ferragamo signature—bloomed in ribbon-like tendrils, adding a dreamlike flourish.
But it was the accessories that stole the show. Footwear, an intrinsic part of Ferragamo’s legacy, was elevated to a new dimension. Almond-toe pumps spilled over with cascading organza florals, a poetic nod to both the house’s archival designs and the maximalist undertones of the ‘80s. Satin-wrapped sandals curled up the calf like a dancer’s ribbon, while the house’s Hug bag underwent multiple transformations—belted, feathered, and reimagined as a tactile statement piece.
Davis’s vision is clear: he is not here to simply preserve Ferragamo’s heritage, but to propel it forward. His AW25 collection speaks to a generation that embraces the unexpected—where the fusion of past and future isn’t just a reference, but a movement in itself. In his hands, Ferragamo is not just creating fashion; it is choreographing an entirely new rhythm of dressing, one that pulses with confidence, sensuality, and an effortless sense of modern rebellion.
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Words by Jheanelle Feanny
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