AMIRI AW25: A Cinematic Homage to Hollywood Nightlife for AW25

Fashion

Image | AMIRI

Hollywood, in all its storied glamour, has long been a place where dreams are built and rebuilt—a city that thrives on reinvention and boundless ambition. For Autumn-Winter 2025, Creative Director Mike Amiri channels this essence into Club AMIRI, a fantasy Hollywood lounge bar where nostalgia, modernity, and effortless luxury coalesce. In a landmark moment for the brand, AMIRI’s womenswear collection debuts alongside menswear, sharing a runway, a vision, and a distinctly L.A. attitude.

The collection evokes the high-gloss allure of Hollywood after dark. The mood is elevated yet relaxed, formal yet imbued with American ease—an effortless tension that defines the city’s sartorial DNA. Tailoring takes centre stage, slick and sharp with a rock-and-roll sensibility. Neckties, knotted with intention, are worn by both men and women, exuding an air of nonchalant confidence. The late ’60s and early ’70s serve as inspiration, nodding to a time when L.A. established its own brand of cool—pre-loved pieces with stories to tell, now reimagined with Amiri’s precise, contemporary craftsmanship.

Image | AMIRI

Fabrication is central to the narrative. The house’s signature attenuated silhouettes arrive in fine wools, punctuated with crystal embroideries—a play of texture and light that captures the ephemeral beauty of dusk on Sunset Boulevard. Knitwear is a tactile dream, merino wools interwoven with lurex, evoking a gilded patina. The colour palette is moody yet delicate, shifting like neon reflections on a cityscape: merlot burgundies, deep greens, golden espresso browns, and muted mints. Striped foulard silks lend sleekness to shirting, while leather—smooth, exotic, or embossed—gleams under the glow of evening lights.

The collection’s insider references to Hollywood’s legendary haunts—from the storied Formosa Café to the grand lobby of Grauman’s Chinese Theatre—further reinforce its narrative depth. Rich embroideries and jacquards mirror the city’s cultural melting pot, their motifs reinterpreted as embellishments and jewellery, creating a seamless dialogue between past and present.

While gender fluidity defines much of the collection’s shared aesthetic, the AMIRI woman stands distinctly on her own, commanding presence with effortless poise. She wears crisp tuxedos, sharply tailored blazers, and silk ties, but also glides through the night in bias-cut slip dresses and sequinned knit evening columns—a vision of sensuality and strength intertwined. Roses, symbols of romance and devotion, appear throughout: printed, embroidered, and even dipped in 24-karat gold, pinned to lapels or held delicately in hand.

Accessories take centre stage, heightening the cinematic spectacle. Eyewear, introduced this season, features golden Art Deco-inspired detailing, recalling the gilded façades of old Hollywood theatres. Handbags expand with new East-West clutches designed for after-dark escapades, their structured silhouettes exuding understated opulence.

Image | AMIRI

More than a collection, AMIRI AW25 is a world unto itself—an invitation to step into a Hollywood dreamscape where every detail tells a story, and every piece embodies a character. Seated among the AMIRI community, guests became part of the narrative, immersed in a reverie where nostalgia meets reinvention, and where the city’s luminous past and dynamic present merge in effortless harmony.

Among those embracing the fantasy were actor Bible Wichapas Sumettikul, musicians Becky G, Davido, and French Montana, model Lucky Blue Smith, and South Korean rapper Sun Woo—a constellation of global stars drawn to Amiri’s evocative portrayal of Los Angeles. If Hollywood is a dream factory, this season, AMIRI invites us all to dream a little bigger.

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Words by Jheanelle Feanny